Kerbly

Field Notes

Plain-spoken writing on the thing every wedding venue lives or dies by — the enquiry. Why the first reply wins, where couples quietly go cold, and how to answer first without running your team into the ground.

~50% of enquiries arrive after hours

Enquiries

29 July 2026 · 4 min read

The bookings you never see: the real cost of after-hours enquiries

You lock up at six — but your couples are only just sitting down to plan. Around half of all wedding enquiries arrive after hours, and the venue that answers first wins the tour.

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66% book the first venue to reply

Response speed

29 July 2026 · 3 min read

Why the venue that replies first wins the booking

A couple sends the same message to four venues on a Sunday night. Three reply on Monday. By then it’s over — and it has little to do with which venue was best.

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